Reinvigorate Your Advocacy Skills
Course Highlights:
- Master the Policy Landscape – Develop a thorough understanding of the political process, including how to influence the policy agenda of government ministers, backbench MPs, and civil servants. Learn about key policy decision-making timelines and cycles to strategically plan your advocacy efforts.
- Craft Compelling Narratives – Discover the principles of effective storytelling in policy advocacy. Learn how to structure your narratives around the problem, solution, and impact to create persuasive and memorable messages that resonate with your audience.
- Build Persuasive Arguments – Enhance your ability to identify and source reliable data, use statistics to support your arguments, and combine logic, credibility, and emotional appeal. Study real-world case studies to see these principles in action.
- Engage Key Decision-Makers – Learn how to map stakeholders, identify key influencers, and tailor your messages to different audiences. Develop techniques for effective meetings and presentations to ensure your advocacy efforts are heard by the right people.
- Refocus your Media and Social Media – Gain insights into strategies for effective media engagement and learn how to leverage social media to amplify your message. Understand how to integrate traditional and digital media for a comprehensive advocacy campaign.