A Private Members’ Bill (PMB) provides backbench MPs with the opportunity to initiate legislative change, and the success of such bills often hinges on the effectiveness of the campaign behind them. Here’s a step-by-step guide on how to launch and execute a campaign for a PMB, focusing on key strategies, practical advice, and inspiration from previous successful campaigns.
Understanding the Private Members’ Bill Process
PMBs offer MPs a way to introduce a bill outside of government-controlled parliamentary time. The process is challenging, with limited time allocated to debate and vote, but a well-supported campaign can significantly increase a PMB’s chances of success. MPs may face opposition from those within the governing party or even from other political parties, so building strong support is critical.
- Ballots: MPs must enter a ballot for a chance to secure time for their PMB.
- Second Reading: The bill will need to pass a second reading in the House of Commons to progress.
- Committee Stage and Report: If it reaches this stage, the bill may be scrutinized by MPs.
- Third Reading: This is the final stage before the bill can move to the House of Lords for further scrutiny.
Setting Clear Objectives and Messaging
The first step in any campaign is to establish clear objectives. This includes defining:
- The Problem: Why is this bill necessary? What specific issue does it address?
- The Solution: What change will the PMB bring about, and how will it benefit the public or a specific group?
- The Call to Action: What do supporters need to do to back the bill?
Crafting a concise, compelling message is key. The aim is to create a narrative that resonates with both MPs and the public.
Building a Coalition of Support
One of the most powerful aspects of any campaign is building alliances. For a PMB, this could involve:
- Engaging Stakeholders: Reach out to charities, advocacy groups, professional bodies, and other stakeholders that will benefit from the bill.
- Lobbying Other MPs: Backbench MPs, as well as MPs from opposition parties, can be invaluable in gathering support. Engaging MPs early ensures they will back the bill when it comes to voting.
- Public Support: A strong public campaign, including petitions, media coverage, and grassroots mobilisation, can increase pressure on MPs and government ministers.
Crafting a Media Strategy
Media plays a crucial role in increasing visibility for the PMB. A successful campaign will involve a mix of traditional and social media:
- Press Releases: Use well-crafted press releases to announce key milestones, such as the bill’s introduction, public support, or backing from influential MPs.
- Social Media: Use platforms like Twitter, Facebook, and Instagram to keep the conversation going, especially if you have endorsements from organisations or prominent individuals.
- Media Outreach: Regularly pitch the story to journalists and outlets relevant to the issue. Opinion pieces or editorials from stakeholders can help influence opinion.
Using Parliamentary Resources
- Early Day Motions (EDMs): MPs can table EDMs to build momentum and create a formal record of support.
- Debates: Work with MPs to secure debates in the House of Commons, which can help publicise the bill.
- Select Committees: If relevant, submitting evidence to select committees can bolster the case for your bill, showing a broader political and public consensus.
Engaging with the Public
- Campaign Events: Hosting events such as town halls, public meetings, or online forums can raise awareness and involve the public in the process.
- Petitions: Launching an online petition or working with advocacy groups to gather public signatures demonstrates widespread support for the bill.
- Direct Action: Encourage supporters to contact their local MPs, write letters, and engage in public discussions.
Case Studies of Successful PMB Campaigns
Several PMB campaigns have successfully led to legislative changes.
These include:
- The Hunting Act 2004: The late MP, Michael Foster, introduced a bill to ban hunting with dogs. The bill was initially opposed but gained widespread public support and passed into law.
- The Divorce Reform Bill (2019): MP Richard Bacon successfully campaigned for divorce law reform, focusing on no-fault divorce, a much-needed change to ease the process for couples seeking to part amicably.
- The Plastic Pollution Bill (2018): Introduced by a backbench MP, this bill sought to reduce plastic waste. It was backed by numerous environmental organisations and was eventually folded into government policy.
By using these examples, MPs can see how mobilizing support around a well-targeted cause, combined with media attention and strategic alliances, leads to successful outcomes.
Overcoming Challenges
While PMBs face many obstacles, including limited parliamentary time and opposition from the government or other MPs, a successful campaign can often overcome these challenges through perseverance and creativity. MPs must be prepared for setbacks and work to keep up momentum throughout the long and often complicated process.
The Role of Parliamentary Researchers in PMB Campaigns
As an aide to a backbench MP, your role will be instrumental in organizing and coordinating the campaign. Some specific tasks include:
- Research: Collecting data, statistics, and expert opinions to support the bill.
- Drafting Communications: Writing press releases, speeches, and media briefings.
- Networking: Building relationships with stakeholders, journalists, and other MPs to gather support.
- Monitoring: Tracking progress and opposition to the bill, as well as adjusting strategies when necessary.
Launching a campaign for a PMB requires a clear vision, strategic planning, and a deep commitment to the cause. By leveraging public and parliamentary support, working closely with stakeholders, and crafting a compelling media strategy, a backbench MP can increase the likelihood of successfully passing their Private Members’ Bill.