Rules of political engagement have changed. Traditional lobbying still works, but today digital has widen the possibilities to reach and influence more politicians, key stakeholders. Whilst traditional methods of public affairs practices are still relevant, digital has the capacity to expands your outreach much further.
Digital Public Affairs enhances your ability to complete standard activities. As public affairs combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. The success of all these activities can be accelerated through the adoption of digital practices. All of this is capable of enhancing practitioners ability to influence public policy, build and maintain a strong reputation and find common ground with stakeholders. Digital also adds an element of transparency giving further legitimacy and integrity to your causes and actions you take. The public can also engage and support your lobbying activity placing decision makers on check to do more. The beauty of all of this is you can control the narrative and speed of interact by launching everything on your own social media channels. Making you less reliant of media corporations and paid events to campaign and recruit advocates for your causes.
Digital public affairs offers new opportunities for your organisation to enhance and strengthen traditional public affairs practice. It enables you to create campaigns in which you can not only mobilize support through grassroots campaigns but makes the strength of that very support visible to decision makers and policy makers you wish to influence.
Our Digital Public Affairs course will serve as a master class for anyone who needs to increase their knowledge and ability to fully integrate traditional lobbying activity with a digital public affairs. It will cover key aspect of this new discipline such as
- Visual Storytelling techniques
- Social Media for Government Relations & Thought Leadership
- Data-Driven Advocacy
- Online Reputation Management
This is a confidence boosting course aimed at established professionals, designed to provide a detailed overview of current best practice plus trends in digital advocacy.
